Artbound is a non-profit that partners with registered charities to fundraise for art-inspired programs all over the world. Artbound believes in the power of the arts to empower those in need, providing them with the tools to reach their full potential.
Creative Deeds is a platform that allows anyone to start a creative campaign (deed) online to fund-raise for an arts-focused charity project. They raise donations where 100% goes directly to the project they've chosen to support.
I had the privilege to work with Artbound in redesigning their brand identity and also creating a brand and slogan for Creative Deeds.
The Artbound logo is inspired by a ribbon that represents various aspects of what Artbound does. Ribbons are used to accent gifts, launch initiatives and also worn to show support for good causes. The Artbound ribbon is also taking a shape of an arrow head that is pointing up, to represent the message of "a hand up and not a hand out" - meaning that the programs Artbound support's, enables supporters to make people's lives better.
The concept for the Creative Deeds brand revolves on the idea of what people have and can offer others to help them. The slogan that I developed for Creative Deeds is "What will you bring to the table?", it serves as a challenge for people to look at what's in their hands and use that for good. The table symbol was derived from the idea that everyone is creative and the table is a universal symbol to represent any trade or skill - we all need a creative surface to work with.