Artbound is a non-profit that partners with registered charities to fundraise for art-inspired programs all over the world. Artbound believes in the power of the arts to empower those in need, providing them with the tools to reach their full potential.
Creative Deeds is a platform that allows anyone to start a creative campaign (deed) online to fund-raise for an arts-focused charity project. They raise donations where 100% goes directly to the project they've chosen to support.
I had the privilege to work with Artbound in redesigning their brand identity and also creating a brand and slogan for Creative Deeds.
The Artbound logo is inspired by a ribbon that represents various aspects of what Artbound does. Ribbons are used to accent gifts, launch initiatives and also worn to show support for good causes. The Artbound ribbon is also taking a shape of an arrow head that is pointing up, to represent the message of "a hand up and not a hand out" - meaning that the programs Artbound support's, enables supporters to make people's lives better.
The concept for the Creative Deeds brand revolves on the idea of what people have and can offer others to help them. The slogan that I developed for Creative Deeds is "What will you bring to the table?", it serves as a challenge for people to look at what's in their hands and use that for good. The table symbol was derived from the idea that everyone is creative and the table is a universal symbol to represent any trade or skill - we all need a creative surface to work with.
Fish & Bread Co.
A concept developed for a restaurant client while I was working for a branding agency. Sadly the client decided to go a different way, but I enjoyed working on this.
The inspiration came from an easy going west coast feel. Keeping the identity simple with very approachable elements and basic colour scheme.
The idea behind this coffee house is that it would be a hub for artists of various mediums; a place where they could connect, collaborate and critique each other. The space is meant to house a standing section where artists can sign up to showcase their latest work. Whether they are seasoned artists or just starting out in their craft, the space would be a great opportunity for them to experience a gallery show while also having a café setting to get inspired from.
The name and concept of Campfire was chosen because of the natural way a campfire brings people together. Around a campfire people tell stories, they share dreams, they exchange ideas and they must collaborate to keep the fire going.
Bridge Handcrafted Works
Bridge Handcrafted Works was built on three main ideas: Up-Cycling through craftwork, connecting people and forming a business. The name “Bridge” was chosen because of the way it represents these three main ideas perfectly. A functional bridge is a great example of human craftiness, whether it’s a log over a stream or a gigantic metal bridge, bridges showcases the spirit of ingenuity. A bridge connects areas where it normally would be too far to connect. A bridge, in business terms, opens up possibilities for a business to grow and reach a wider audience.
The challenge was to create a brand identity and direction that would compliment the ideas behind the company. The paper that is used for the packaging is recycled kraft paper and will be printed with a minimal color palette. The inspiration for the bridge mark was taken from a small suspension bridge located in Lynn Canyon Park in North Vancouver. The mark is used on all the packaging and also works well as a stamp.
Tortuga Adventure Co.
The project brief was to develop a brand identity for an adventure store. The task was to pick an animal that would best represent the idea behind what the store has to offer. The turtle was picked because of its natural tendency to rely on its shell for protection. A turtle’s shell is durable and can provide the turtle protection from predators and the elements. Aside from being durable, the turtle’s shell is also beautiful and stylish. With it’s awesome patterns and varying colours, the turtle’s shell allows the turtle be versatile with its adventures.
The process involved various illustrations of turtles in different styles and angles. These illustrations came in handy when choosing elements that will enhance the design of the product applications. The main turtle illustration was chosen because of its texture and uniqueness that stands out no matter which medium it’s applied on. The gradient color was used to not only represent the ocean habitat of the turtle but also attribute a vibrant and fresh feel towards the company.
Abbey Music Locator App
Abbey is the Yelp for music. Similar to how Yelp helps users search and find restaurants in their vicinity, Abbey lists music venues in the area and classifies each venue into four different categories: Intimate/ Café setting, Pub / Club Scene, Big Venue Concerts and Outdoor Concerts. The app lets users search by location, dates, and music genre or venue category. The app can also be used to save favourite locations and take notes about the user’s experience. Users rate the venues and stars beside each venue on the search list display these ratings.
Aurora Brewing Company
Aurora Brewing Company is located in Prince George, BC and its name is taken from the beautiful Aurora Borealis. Prince George has the perfect climate to brew unique tasting golden ale, which requires cooler temperatures. The company wanted to emulate this uniqueness and feature it throughout their designs. The company’s logo effectively showcases the wavy form of the Aurora Borealis while also staying corporately appropriate with a bold, sans serif typeface.
The concept behind the packing design is to use animals that would be found in the forests surrounding the brewery. The rabbit, wolf and bear was chosen to represent the 3 different levels of alcohol content the company offers with each type of beer. The design for the animals utilizes a silhouette that is adorned with a zigzag pattern that is meant to represent the companies name delete but with an edgy twist.
FashionEx is a company that seeks to make fashion more accessible to the public through creating events that include runway shows, entertainment and pop-up shops. The client needed an identity for the company and also a theme for their first event that will be held at the PNE Forum. The theme needs to be exciting and could incorporate fashion elements but also be welcoming and entertaining enough for a wide variety of audiences.
The concept of the project came from the carnival events that happen in Venice and also in Brazil. These events are elaborate and flashy, but are also very entertaining and accessible to the public. The imagery and colours that were used for the project showcases the elaborate costumes that the public can expect to see from entertainers and designers who will be performing at the event.
20,000 Leagues Under The Sea
The project is based on Kyle Tezak’s four-icon challenge. The task was to select a classic novel and reduce it to four icons that would represent the essence of the story. Jules Verne’s Twenty Thousand Leagues Under The Sea was selected for the project. After hours of reading and deliberation of figuring out the story’s defining elements, the compass, diver, periscope and window were chosen to represent the story.
The compass signifies humanity’s need for certainty and a clear direction. The diver represents the sense of adventure that people seek and the lengths they go through to gain that experience. The periscope provides a limited perspective and this is exactly what the characters in the book had about the adventures they encountered. Lastly, the window into darkness symbolizes the dangers and the unknown elements of the story. These icons were then used to create a cover design for the book.
Less Than Three Entertainment
Designing concert posters for local gigs can be a very challenging task for a designer. The parameters for the project can vary from nothing at all to being highly specific. The artist must consider things like style of music, the venue, the musician’s personality and even the fans. The time budgeted for these posters usually ranges from 1-3 hours and the designer is expected to come up with a decent concept to represent the event.
The following posters were designed for Less Than Three Entertainment and their sponsors. These posters were a great source of quick income and also some much needed exposure for Klark. Because of the budget restrictions, the photography used in these posters were also taken by Klark and the same goes for the illustrations. These posters also provided a fun and exciting medium to practice design as opposed to what can be a very routine and mundane design brief from office work.
Identities designed for various small businesses in Vancouver and Calgary. Pays the bills.